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Mission & Vision

Our Mission

Our mission is to protect and grow the wealth of our customers, shareholders, employees, and communities, fostering a prosperous and comfortable future for all.


Our Vision

CTBC aims to become the most trusted and leading financial institution, delivering high-quality financial services with integrity and care.



We value care

People mean everything to us. This is why we place such a strong emphasis on fostering a supportive and nurturing environment, both for our customers and within our teams. We encourage a workplace where each employee feels valued, heard, and respected. By understanding and responding to the needs of our clients, employees, and communities, we create shared prosperity and build stronger relationships.

We value professionalism

Professionalism at CTBC is about more than just fulfilling our job responsibilities; it’s about striving for excellence in everything we do. We demonstrate leadership through our actions, setting high standards for ourselves and each other. This combination of practical experience and innovative thinking is what makes us leaders in the financial industry.

We value trust

Trust is at the core of our relationships—with our customers, partners, and colleagues. Our clients trust us to guide them through important financial decisions, and we take that responsibility seriously. Internally, we aim to build an environment where transparency, honesty, and collaboration help us all succeed.